What's Best
In A Web Site?
Start by asking yourself "What does our average
customer want?"
In our opinion (and those of the design Guru's) today's Internet
surfer (your Customer) wants information
and he wants it now! Period. Nothing else matters.
A good web site must be fast
to load, easy to navigate round and efficient at leading
them to the information they want. It must also provide a variety
of quick and easy means to order the product or encourage
them to contact you for more information.
It must communicate quickly
and effectively with your target audience to justify its
existence. You need to take special care to ensure every aspect
of your web site is accessible to the broadest possible web audience.
Your web site design needs to be carefully coded to try and ensure
a broad range of browsers will display the pages in the same
way.
"I
need animations Java and Shockwave, Right"?
With all the hype recently about
Java and other plug-in features such as Shockwave
you may think it essential that your site is equipped with all
the latest gadgets. Not necessarily. Many computer users
out there do not have the latest browsers, or the latest plug
ins and some are still limited to, or choose to view, in text
only mode. (Try turning off pictures in your browser and
see how many sites you can navigate round).
Many will not be prepared
to wait whole Java applets and Shockwave animations download.
What's more, many viewers will not have the latest plug-ins
or Java equipped browsers and will see an ugly blank space.
Nowadays if your home page does
not load in under 15 seconds you will loose a large proportion
of your potential clients. With the current bandwidth limitations
on most users every piece of data on your site must work to convey
your ideas as effectively as possible. Your web site hinges on
maximum speed, impact, legibility and ease of use. We will colour-optimise
your graphics, design your code for ease of update and above
all keep it short and simple, (KISS) so that it loads
fast.
How
do my customers find me?
There are many ways to ensure
your customers will find you. If you have a large marketing budget
you can send out flyers and brochures to your new and existing
clients boldly showing your new web address.
A far more cost effective method
is to design the site (from the start) so that it will register
high up on the top search engines for your key products or service.
To explain all of the techniques
required to "perfect a website" for this purpose
would need a very good book, time to read it, and then
more time to employ what you have learned. If you choose to have
a site designed by Web Wyzard we can eliminate all your book
learning worries and also advise you on your marketing into the
bargain. It's up to you!
Did I mention a very good
book? So I did! Perhaps the best book I have ever come across
that deals with designing a web site and selling on the web.
It deals with all levels of expertise and it is so good
that I don't mind you leaving my site to look at it. However,
buy it
at your peril, you'll
never be able to look at web sites the same way again!
Note: I support this book as
it is a great product and at a price you will not believe.
It may also encourage you to join an exclusive club which is
dedicated to providing excellent web based products at an astonishing
price. It's called the 5 Pillar Club and it can be
viewed along with the book by clicking the link above or below.
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